Five monthly marketing tasks for photographers!

In the manic world of running your own business, where shooting meets £££, there's a vital element that often gets overlooked amidst the chaos: MARKETING! As photographers, we pour our hearts into capturing moments, but if we neglect marketing, so our business remains hidden from potential clients. By ticking off these 5 marketing jobs every month, you'll keep your online doors open, significantly boosting your profile to those that need to see it. There's even a Lens11 checklist below which you can use every month to keep on top of things:

1. Update your website: Your website is your digital storefront so ask yourself...Is it easy for potential clients to find out what you offer? Is it easy for them to book your services and find out more info? The vital word is EASY! Does your product/service make their life easier? Update your portfolio with your latest work, fine-tune your SEO to ensure your website appears in relevant searches, and don't forget to set up a Google Business profile. Your online presence is often the first impression potential clients have of you – make it count, and ensure what they're seeing is easy, relevant and of value to them.

2. Start a newsletter: Email might seem old-fashioned in the age of social media, but it's a powerful tool for direct communication and building trust. Start a regular, curated newsletter where you share updates, behind-the-scenes stories, special offers, and what's going on in your world. It's a personal touch that keeps you top of mind for your clients, and could tip a potential client over the line. Tip: Keep a notebook/pen on you at all times as the month continues (or use notes on your phone) and note down anything that peaks your interest.

   Free newsletter platforms to get you going: Mailerlite, Mailchimp, Sender, Brevo

3. Network once a month: Identify the kind of clients you want to work with, then head to where they hand out. Whether it's industry events, community gatherings, or online forums, networking can open doors to new opportunities. If the family route appeals, consider partnering with organisations such as The Mum Club, where you can gain exposure and valuable connections. *Leanne Robinson recommended this option in our Full House membership!

4. Blog at least once a month: A blog isn't just a platform to showcase your latest client work (though that's important too). It's an opportunity to share valuable insights, tips, and stories that resonate with your ideal client. Regular blogging not only boosts your SEO but positions you as an expert in your niche. 

5. Plan your channel content creation: Social media channels are your megaphone to the world! Consider what you've got coming up in the next month (or quarter) and how you can align your content with your business objectives to boost engagement and impact. Whether it's Instagram, Facebook, LinkedIn, or Pinterest, consistency is key. Regarding the latter, I've seen so much hype about this platform and the evergreen stats it creates. It might be worth using one hour a week to grow there!

To help you out every month, I've created a free template to tick off the jobs as you go. Grab it here!

I see so many talented women not allocating enough time to marketing, which is why I've created 'Get Yourself Out There' which begins on 1st April. It's for photographers struggling with their point of view and how to use that to create unique content that connects. It's a 3 week offering by me (@lauracarlyadams) that will delve into a social strategy that will last, all for just £49! Grab your place here!

So, fellow photographers, let's commit to spending way more time on marketing ourselves - it's the best way forward!

Love Laura x